Saturday, November 13, 2010

Credit Card Fraud Prevention And Detection

 

Will banks and credit card firms use the IP address as a way to detect and prevent fraud online?

Registering your devices as a way of fraud detection (the IP addresses of the devices).

When you make a purchase online you are asked for a credit card number and sometimes the CSC, Card Security Code,from the back. What would be interesting is, if the IP address was recorded by the seller site and sent to the financial payment provider to see if there is a match. When there is not a match, a higher level of security screening can be enabled. This would enable a customer to register their devices before making purchases to enable better fraud detection. This should prevent a false positive, which interrupts the customer unnecessarily.

The reason this comes up is, as of late, I’ve made a few online purchases with online merchants I’ve not done business with recently. AT&T, Carbonite and Joker.com are a few of the services. After making a purchase with Joker, my phone rang and there was a cryptic message. Hung up and within a minute another call came across. The second one was clearer, but not clear enough. One of the purchases was listed as being from Alpharetta, GA for $25. It was not a charge I recognized as I have not been to or knowingly done any business with a firm in the location recently. Well, after logging in to my bank website, I saw a $25 charge from AT&T. Oh, that’s a legitimate charge I thought. Who knew they used Alpharetta, GA as their billing location. Time will tell if that charge is rejected and causes my AT&T account to be suspended.

Apple Ping – A Social Network For Music

 

Apple Ping is a social network of sorts. My use of it is still in the earliest stages. Since that is the case, I am only following a few users currently. One of the things that is interesting is seeing other music people have liked or recently purchased. The ability to hear a sample of these songs makes for an interesting way to discover new music. When one finds a track one likes and enjoys, one can buy it on the spot or add it to a Wish List. I’ve added two songs to the wish list.

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What would be cool is if in the Wish List there was a way to see who the user was that brought the song to my attention. If there are certain users that inspire more people to buy more music they could be considered to be industry influencers.

Questions

  • How important is it to know who the influencers are?
  • Would top influencers be able to monetize their position as such?
  • Will Apple create an influencers list? If so, will they make it public or will they sell or share that data with people that want to distribute their music?

Saturday, September 18, 2010

Google Realtime Timeline

 

Was doing a search for Detroit on Google Realtime and noticed that the timeline can be scrolled. This means you can see what the topic was that spiked activity at that time. Detroit is a rather common word and has frequent activity posted. It looks like there were two small spikes after 6 PM and another at what looks like 11 PM.

See image below. You can try the Detroit search here.

Google Realtime Timeline

*Perhaps I should have done a screenshot of one of the spiking periods for analysis.

Tuesday, September 14, 2010

Is Guy Kawasaki Tweeting Live?

 

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It looks like Guy is tweeting via TweetDeck. One could safely assume that he is actually at a computer tweeting (could be TweetDeck for iPhone or perhaps on an iPad). If you wanted to reach him via an @ reply or a Direct Message (DM) it’s a good idea to be able to tell when he in online and watching Twitter.

He probably gets hundreds of @ replies and Direct Messages a day. So, if he isn’t watching as your messages comes in, it will probably get pushed to the bottom in short order.

Lesson: Send your message at a time when it will be read.

Interesting Google Ad

 

It appears that a someone named Dave Palmer is seeking to sell his talents to Google. It would appear that he is trying a different tactic in finding a recruiter that finds employees for Google.

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This tactic has worked in the past. The example that comes to mind was for someone in the advertising or media business. In that case the person bought the ads against the names of people that had the power to actually hire him. People Google their own names.

A Google search lead to this → CNN: “Man lands job with $6 Google campaign

Monday, September 13, 2010

UPS delivers 'amore' - WSJ.com

Third-party logistics is a growing area at a time of globalization and cost-cutting of in-house supply-chain operations, said Kevin Sterling, senior transportation analyst at BB&T Capital Markets.

*Possible area for students to study and become experts in. How to integrate complex supply chain distribution channels.

Posted via email from admore's posterous

Sunday, September 12, 2010

Gillmor Gang: Smart People

Hope to watch this complete episode of the Gillmor Gang soon. In addition to Steve Gillmor it appears that “Loic Le Meur, Robert Scoble, Danny Sullivan, John Taschek, and Kevin Marks” are also in the program.

Realtime Search

 

Recently several real-time search services have come to my attention.

48ers.com and Google Realtime

You should check both of them out and add them to your toolbox.