Saturday, July 4, 2009

GOALS

 

“If you aim at nothing, it is hard to hit the target.” dld

If one is to perform at a high level and generate success in a chosen endeavor, one must choose a goal to aim for. Once a goal [destination] is set one can measure progress to attainment over time.

Sometimes it takes some practice to become better prepared to attain a goal. Measuring progress will enable the individual to understand if the goal is being made and areas of achievement that are weak and improvable.

Friday, July 3, 2009

GOOGLE MAPS CONTRACTOR IN MICHIGAN

 

A Google Maps contractor is working near Detroit, Michigan. At about 9:40am [7/3/2009] one of their vehicles was spotted on the 11 Mile road bridge above I-75.

Pana 120

Pana 121

Map picture

 

Wondering if they are just adding in missing areas or updating areas that have changed.

Thursday, July 2, 2009

MINI TWEETUPS: IT STARTS WITH ONE

 

Tweetups are gatherings of peeps [people] who tweet [use Twitter]. Using tools such as Facebook etc has made them quite popular. This popularity has lead to strong and growing attendance [see Detroit Tweetups]. Even when an event is not actively promoted, 15 people show up. That is rather impressive.

When group size becomes large the effectiveness of the group declines. Connections are not as strong as they might be. One might even argue that they are weak. In any case, late last year a few of us were discussing how big the attendance was for recent tweetups [100+ attendees]. At that point we began to meet at a coffee shop under the premise of doing smaller scale tweetups [aka: a mini tweetup]. 

It is time to launch that idea again. There should be mini tweetups all over a large metro area such as we have around Detroit, MI. Other places are welcome to launch their own events. There should be events every day  of the week. Collaboration on ideas is powerful. The network effect will connect people to the resources they need. Resources are best connected in smaller groups where trust can be built. It is also critical for needs, known and unknown to be uncovered. Some people need things and don’t yet know it. In a small group setting these can better be unearthed.

The hashtag I’ll be using for mini tweetups is #mtweetup. The m stands for mini. As a suggestion it is a good idea to keep group size below 8. Even 7 might be too many. If the number of attendees becomes too large, consider breaking the group apart. Move to two places at the location of any events. Perhaps one group could relocate to a second place. This will will expose more people and businesses to Twitter, people and the events that are happening.

 

What are your thoughts?

Wednesday, July 1, 2009

THE BIG BING AD

 

WSJ Bing Ad 7.1.2009

In the past Apple has had some huge ads on the Wall Street Journal website. It appears that Microsoft is now making some big ad buys for their Bing search engine.

Tuesday, June 30, 2009

New Twitter Hashtag

Just created a Twitter hashtag of #Go4It. Used it to encourage someone to take action on two great ideas.

Sunday, June 21, 2009

LOCAL AD FROM A NATIONAL WEBSITE

LA Times Ad

Saw this a few minutes ago. It is not too often that an ad on a national website captures my attention for a local business [Detroit, MI].

Friday, June 12, 2009

Grocery Store News via Yahoo Finance Industry Center

If you are looking for information on the grocery industry a good place to start is the Yahoo Finance Industry Center. News can be found here. There is data and information on many market sectors. Complete sector list is here.

Saturday, June 6, 2009

BOOKS ON DECK

List of books for reading in the near future. Very near future.

Ignore Everybody: and 39 Other Keys to Creativity

by Hugh MacLeod

 

Zingerman's Guide to Giving Great Service

by Ari Weinzweig

 

Collapse of Distinction: Stand out and move up while your competition fails

by Scott McKain

 

Built to Last: Successful Habits of Visionary Companies

by Jim Collins & Jerry I. Porras

 

In Pursuit of Elegance: Why the Best Ideas Have Something Missing

by Matthew E. May

 

The Toyota Way

by Jeffrey Liker

if you prefer you might find each of these books on the http://books.google.com/ site.

Monday, May 18, 2009

How Information Travels

Last week Guy Kawasaki wrote the post, “How to Know What Text and Images People Copy from Your Site” on Tynt for the OPEN Forum blog.

He linked to it on from his Twitter account. May have seen it there or on Friendfeed. Not sure which one it was. Tynt is a tool that allows a website owner to know what text has been copied from their website [or blog].

While reading some RSS posts from the Carpe Diem blog one engaged my interest. It was “Ripped Off and Plagiarized in the Indian Press!!” which essentially covered how some people use others content as their own. Wrote an email to Mark Perry about the tool that Guy wrote about last week. Also included the link the Tynt post by Guy.

In short order Mark sent a reply thanking me for the info and that he would check it out. Not too long after that Mark wrote “Plagiarism Update.”

Takeaway: Information NOW travels much faster than before. Knowledge is becoming more perfect.

Monday, May 11, 2009

Marketing Chat #mktgchat

Taking inspiration from @PRsarahevans and #journchat brought out an IDEA called “Marketing Chat.” The hashtag #mktgchat is not currently being used.

The idea is to create a discussion about marketing… the who, what, when, where and how of it.

The platform for it is still up for review… thinking Twitter, Friendfeed and perhaps Skype.

Questions for review:

  • Should the number or participants be limited?
  • Should it be by invite only?
  • Should it be in a room on Friendfeed?
  • Should it be on Twitter?
  • What day and time work well?
    • Must keep in mind other online events
    • Where are participants, what time zone are they in?

Possible Answers:

  • Not currently planning to limit the number of participants. The key is to get a small group of highly engaged people to participate. If value is created in the discussion more people will join in and make it even more valuable.
  • Do it on some sort of invite basis. This will ensure that people are available and interested in participating.
  • Do not know enough about rooms on Friendfeed yet. There is also a large gap between users on Twitter and Friendfeed. With Twitter having a much larger user base.
  • Twitter is probably the right location for posting and creating the early discussions.
  • Will keep Skype in mind if a small group from the chat would like to continue the conversation.

Create a list of topics for each chat in advance &/or take questions and suggestions from participants, before and during the event, to let them guide the conversation where they will see the most value from a group discussion.

Do you have any thoughts and comments?