AMAZON RECOMMENDS…

UPDATE: near the bottom of the email - "Was it a gift? No longer interested? Improve your recommendations." Amazon should put it next to each item and not at the bottom of the email. Who will read the whole message if it seems inaccurate or not relevant?

Below is a screenshot of an email Amazon sent. It is a list of recommended items based on “items you purchased or told us you own.” Knitting is a cool hobby but it is not one of mine.

Cool idea but it needs a “This was a gift for someone else” button.

Has Amazon ever recommended items for you that were off the wall?

NEW BOOK PRICING: “Free: The Future of a Radical Price”

The other day Bloomberg had an excellent podcast interview with Chris Anderson, author of, Free: The Future of a Radical Price. After listening, it brought me to the belief that this new book was worth looking into. Used the Amazon Apple Touch app to search for the book. Found it for a very reasonable price. Bundling it with The Long Tail, another book by Chris, brought that total just above the $25 basket size required to get free shipping on Amazon.

In the mean time some other things came up, namely #tweetea and the order was not placed. Today I finally got back to Amazon to look at completing the transaction from yesterday. The price has gone up significantly. Below are the prices from this evening.

*Note: The prices may have changed between not and when you visit them.

Amazon: $26.99

Borders: $21.59

Barnes & Noble: $17.54

Moral of the story: You delay, you pay.

The Flow of Information

The cycle of information. Where it starts, where it leads.

This is not always the process but how it sometimes works. Compelling content creates positive chemical reactions. These reactions can be captured. See below how it all played out.

 

1. Email from Smart Brief ---> Leads to article on CNNMoney.com: “Garbage mogul makes millions from trash”

2. Search on Twitter for TerraCycle

http://search.twitter.com/search?q=TerraCycle

BTRfeatures: Come listen to the Innovative Business Model: TerraCycle show by Planet Good Radio on BlogTalkRadio LIVE at http://tobtr.com/s/437950

 

3. Top result from BlogTalkRadio Link leads to…

Planet Good Radio
Show Name: Innovative Business Model: TerraCycle

4. Listen to show…

3.5 Before listening… see an Amazon book link… visit site to see book. Added book to Wish List.

Results/Takeaway:

• Information that is compelling drives decisions and actions.
• BlogTalkRadio gets more mind time
• Amazon gets the sale
• TerraCycle gets a positive reference point in mind
• Tom Szaky gets recognition and searches. [seems like an innovational entrepreneur]

What are your thoughts?