The cycle of information. Where it starts, where it leads.
This is not always the process but how it sometimes works. Compelling content creates positive chemical reactions. These reactions can be captured. See below how it all played out.
2. Search on Twitter for TerraCycle
3. Top result from BlogTalkRadio Link leads to…
Planet Good Radio
Show Name: Innovative Business Model: TerraCycle
4. Listen to show…
3.5 Before listening… see an Amazon book link… visit site to see book. Added book to Wish List.
- Information that is compelling drives decisions and actions.
- BlogTalkRadio gets more mind time
- Amazon gets the sale
- TerraCycle gets a positive reference point in mind
- Tom Szaky gets recognition and searches. [seems like an innovational entrepreneur]
What are your thoughts?