The Uncomfortable Conversation, No Not That One

Problem: Guys are not social about their personal grooming

Men do not talk about grooming or the products they use to do so. Example, there is sometimes some ribbing when a spot is missed shaving. This ends conversations before they start.

A brand should create a series of commercials (Internet spots etc) that spark a conversation. These spots should be about how men are uncomfortable talking about this issue. Men should want to look their best and to be their "Own Best Self". Not every guy looks like Brad Pitt or George Clooney. Every man can look his "Own Best Self".

Looking OBS takes some work. There are products on the market that make it faster, easier and more effective. (Insert Brand Name) is the company that has you covered. IBN has products that work right every time.

The conversation would lead to guys asking each other what they use for shaving, skin conditioning, shampoo etc. Conversation is what happens when you get someone to ask a question. When people are doing it (personal grooming) well, they enjoy their efforts being recognized.

Note 1: Perhaps their could be a nomination/contest for the best groomed man in (US, Canada, etc).

Note 2: OBS could be "One Best Self" too.

Marketing Chat #mktgchat

Taking inspiration from @PRsarahevans and #journchat brought out an IDEA called “Marketing Chat.” The hashtag #mktgchat is not currently being used.

The idea is to create a discussion about marketing… the who, what, when, where and how of it.

The platform for it is still up for review… thinking Twitter, Friendfeed and perhaps Skype.

Questions for review:

• Should the number or participants be limited?
• Should it be by invite only?
• Should it be in a room on Friendfeed?
• Should it be on Twitter?
• What day and time work well?
• Must keep in mind other online events
• Where are participants, what time zone are they in?

Possible Answers:

• Not currently planning to limit the number of participants. The key is to get a small group of highly engaged people to participate. If value is created in the discussion more people will join in and make it even more valuable.
• Do it on some sort of invite basis. This will ensure that people are available and interested in participating.
• Do not know enough about rooms on Friendfeed yet. There is also a large gap between users on Twitter and Friendfeed. With Twitter having a much larger user base.
• Twitter is probably the right location for posting and creating the early discussions.
• Will keep Skype in mind if a small group from the chat would like to continue the conversation.

Create a list of topics for each chat in advance &/or take questions and suggestions from participants, before and during the event, to let them guide the conversation where they will see the most value from a group discussion.

Do you have any thoughts and comments?

LIKEMIND DETROIT

Next Likemind [Detroit] event is Friday August 15, 2008

Map is embedded nearby.


View Larger Map