WSJ: Coke, Pepsi Bottlers Try New Sizes To Boost Sales

By BETSY MCKAY

May 2, 2008

Hoping to pump up soda sales, several U.S. soft-drink bottlers are testing alternatives to a convenience-store icon: the 20-ounce bottle.

MY THOUGHTS

• Lower prices are better price points for consumers
  
• Smaller package may have better results on buy 2 promotions
• A variety of sizes to meet customer demand is a good thing
• Some consumers do not want 20oz
• 16.9oz was the glass bottle size back when I was a child

What are your thoughts?

NYT: Recession Diet Just One Way to Tighten Belt

Interesting article in the New York Times.

By MICHAEL BARBARO and ERIC DASH

Published: April 27, 2008

Stung by rising gasoline and food prices, Americans are finding creative ways to cut costs on routine items like groceries and clothing, forcing retailers, restaurants and manufacturers to decode the tastes of a suddenly thrifty public.

How are your purchasing patterns changing?