Thursday, May 1, 2008

WSJ: Coke, Pepsi Bottlers Try New Sizes To Boost Sales

By BETSY MCKAY
May 2, 2008

Hoping to pump up soda sales, several U.S. soft-drink bottlers are testing alternatives to a convenience-store icon: the 20-ounce bottle.

MY THOUGHTS

  • Lower prices are better price points for consumers
  • Smaller package may have better results on buy 2 promotions
  • A variety of sizes to meet customer demand is a good thing
  • Some consumers do not want 20oz
  • 16.9oz was the glass bottle size back when I was a child

What are your thoughts?

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