May 2, 2008
Hoping to pump up soda sales, several U.S. soft-drink bottlers are testing alternatives to a convenience-store icon: the 20-ounce bottle.
MY THOUGHTS
- Lower prices are better price points for consumers
- Smaller package may have better results on buy 2 promotions
- A variety of sizes to meet customer demand is a good thing
- Some consumers do not want 20oz
- 16.9oz was the glass bottle size back when I was a child
What are your thoughts?
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