May 6, 2008; Page B8
The Super Bowl has always been a tough ticket, but now NBC is telling advertisers it will cost them $3 million just to get into the game -- for 30 seconds.
- Guess it is not to early to tell people how much $$$$$ they need to get to run ads
- Especially when we are talking $3 million for 30 seconds
- "It represents a price increase of more than 10%, roughly double the usual annual rise."
- How are they going to convince marketers that this is reasonable?
- Is there going to be some ads on the website [included in the price]?
- This would be helpful if it brings additional exposures and dwell time on viewers.
- Gonna be interesting to see how buyers react to this.
- Are they under the gun to buy time no mater the price?
- How is effectiveness per dollar spent going to be measured?
- The key for the marketer is a profitable response; profits generated must greater than the investment.