WSJ: NBC Super Bowl Ads to Cost $3 Million

By MATTHEW FUTTERMAN and SUZANNE VRANICA
May 6, 2008; Page B8

The Super Bowl has always been a tough ticket, but now NBC is telling advertisers it will cost them $3 million just to get into the game -- for 30 seconds.

COMMENTS

• Guess it is not to early to tell people how much $$$$$ they need to get to run ads
• Especially when we are talking $3 million for 30 seconds
  
• "It represents a price increase of more than 10%, roughly double the usual annual rise."
• How are they going to convince marketers that this is reasonable?
• Is there going to be some ads on the website [included in the price]?
• This would be helpful if it brings additional exposures and dwell time on viewers.
• Gonna be interesting to see how buyers react to this.
  
• Are they under the gun to buy time no mater the price?
  
• How is effectiveness per dollar spent going to be measured?
• The key for the marketer is a profitable response; profits generated must greater than the investment.

What are your thoughts?