Tuesday, February 9, 2010

Wal-Mart Spices Up Private Label - WSJ.com


Private label is growing in dollar sales in the United States. When consumers need to do some belt tightening they look to store brands (Typically lower priced, there are some premium PL brands that sell at higher price points).

A strong brand differentiation is a solid strategy to neutralize consumer private label substitution.

Posted via web from admore's posterous

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