Fruit is the most common snack for children under 6, and cookies are second. In 1987, cookies ruled and fruit ranked second, according to findings from the NPD Group, a market research firm. And kids today:"
Read the complete story HERE.
Wonder if the moms being tracked in 2005-2007 were more concerned about how they were to being judged on what they give their children.
There has been a backlash against many food products. Carbonated soft drinks, trans fats etc.
How did social pressure change purchase patterns and/or usage patterns. What would the scanner data say these moms bought before, during and after the 14 day reporting period?
What do you think?