Hopefully this weekend I’ll have access to mobile Internet again. If I do I’ll be testing out foursquare as a mobile location, social interaction and commerce site. I say commerce because most of the locations to check in are locations where one might make a transaction.
There are some businesses using foursquare to drive business and general awareness of the brand.
In the past few months we've seen local businesses encouraging users to show their phones to servers and cashiers as a way to prove their loyalty to a particular place.
See “FOURSQUARE FOR BUSINESSES” for more information.