via online.wsj.com
The pace of change has quickened during the recession. This will reduce the friction caused by marketing support (ad money and dealer marketing) required for weak and dying brands.
This consolidation may lead to more models per company. This might occur to differentiate a firms model lineup against its competitors.
Marketers may find more niches to target against. Single firm car manufactures can more readily make positioning moves to serve the unmet needs of unique markets.
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