Saturday, January 23, 2010

Harley-Davidson: Tough Economy & Entry To India

One bright spot for Harley-Davidson has been its performance in international markets, where its brand has strong appeal. Last year, it announced plans to enter the fast-growing Indian motorcycle market and will introduce 12 models there this year.

Premium products were hit hard in the '07-'09 recession. Harley-Davidson is a premium product. It's rather amazing that HD was able to retain profitability for much of the recession.

It will be interesting to track how the HD entry to India progresses. The economy in India is growing very rapidly.

Posted via web from admore's posterous

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