"Perceived value is what really counts."
- How is your product or service important?
- How is it different than other firms offerings?
- Do you truly deliver?
- How do you communicate your value proposition?
"People buy products and services because of how it makes them feel."
- Do you believe that?
- Why do you have that belief?
- What experiences support or conflict with that?
Your comments, thoughts and ideas are appreciated...
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