Tuesday, March 18, 2008

THOUGHTS & QUESTIONS

WIN ON VALUE NOT PRICE




"Perceived value is what really counts."
  • How is your product or service important?
  • How is it different than other firms offerings?
  • Do you truly deliver?
  • How do you communicate your value proposition?




"People buy products and services because of how it makes them feel."
  • Do you believe that?
  • Why do you have that belief?
  • What experiences support or conflict with that?


Your comments, thoughts and ideas are appreciated...


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