Tuesday, April 29, 2008

WSJ: A Crushing Issue: How to Destroy Brand-New Cars

When your reputation is on the line.
Almost 5,000 new cars destroyed.
Read this story to see how Mazda is dealing with it.

Mazda Forced to Design
A 'Disassembly' Line
After Odd Sea Disaster
April 29, 2008

PORTLAND, Ore. -- "Fire in the hole!" shouts Ron Hoodenpyle, covering his ears and stepping away from a brand-new Mazda 3 he just wired with special detonators. Suddenly, all six of the car's airbags explode at once.

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