Sunday, July 6, 2008


From: Retail Wire

Wal-Mart's Logo Change (, we mean Walmart)

Below are my comments to the discussion.

Brands--and Logos--are what PEOPLE think of them, not what the brand thinks it is.

If you have not already, check out Brand Tags. Participate at this link: and see all brands at this link:

I think you will find the information enlightening.

Hopefully, Brand Tags adds a before and after feature (on a time line of some kind).

Walmart would make an excellent test case. One would think that Walmart will change all their logos in very quick fashion. If they do so, it will be interesting to see if people tag Walmart differently after the change.

  • Have you been to Brand Tags?
  • What are your thoughts on branding and logo relationships?

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