Friday, July 25, 2008


Interesting post that lauds Biggby Coffee and overstates the troubles of Starbucks.
Excerpt below.

As Starbucks Closes Stores, Biggby Coffee Opens New Ones

by Juan Guillermo Tornoe

As Fourbucks closes 19% of its stores, Michigan-based Biggby Coffee, formerly known as Beaner’s (yes Beaner’s) is celebrating the opening of their 100th store - a 30% increase since January 31st, 2008.

Nice article but... Calling Starbucks Fourbucks seems a bit over the top. Not sure where the 19% comes from. Starbucks is closing 600 stores out of 11,434 U.S. locations.

"At the end of March, there were more than 16,226 Starbucks stores globally and 11,434 in the U.S."

So, if we take just U.S. locations, we see what the store closing percentage is...

600/11,434 = 5.25%

It may the case that Starbucks is closing 19% of Michigan locations. If this is the case it was not made clear by the post. Essentially the post was implying that Starbucks is going out of business and that it was cutting nearly 20% of its locations.

One more thing, not a fan of having to be logged in to submit comments. Does one really need to join and have a WordPress ID to comment on a blog?

What do you think?

1 comment:

Anonymous said...

You will pay almost $5 for Biggby large latte. So "fourbucks" sounds like a deal.. All of Biggy coupons are for their "Super" size now, which brings the price in the low $4 range with the coupon... unreal..