Sunday, July 12, 2009

Business Week: Customer Engagement

Earlier today I was listening to a Business Week podcast for the story titled “Where Housing Will Be in 2012.”

One of the things that stuck me was a question that raised concerning the future selling price of a home in New Jersey. Both writer and the editor took a stab at answering the question. [My guess is $475,000]

This question would be a good way to engage listeners and readers. Perhaps Business Week will use a free survey site to do just that. A site such as Survey Monkey or Predictify may work.

Data requested would include the following

  • Price in dollars
  • Name
  • Email

Closest guess gets the winner in some sort of analysis Hall of Fame page on the Business Week website.

Each guess could include space for a 140 character reason for why that price was guessed. Twitter posting may also be included.

Would something like this drive discussion?

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