Wednesday, July 22, 2009


The blog has been getting quite a bit of traffic regarding ePrize layoffs as a search topic. Last year ago I wrote two posts about ePrize [post 1 & post 2]. A recent Detroit News article confirms that there have been more layoffs.

The Detroit News: Number of jobless in Mich. hits 740,000 Posted: Thursday, July 16, 2009

Ryan Duval, a 26-year-old software engineer, just got laid off from ePrize LLC, an online marketing firm based in Pleasant Ridge. When Duval joined the firm four years ago, ePrize revenues were growing almost monthly and the staff had doubled to more than 400 employees. "Now, I'm part of the latest round of layoffs," he said.

The firms that hired ePrize have likely pulled back spending on the kinds of promotions that were the bread and butter of ePrize revenues. Less business means that there is less need for the knowledge workers that drove the ePrize business model.

The current economic conditions in Michigan are some of the most challenging in a generation. In November 1982, Michigan unemployment peaked at 16.9%. Michigan will likely surpass that during the current downturn.

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