Wednesday, July 8, 2009

WHERE DO YOU SHOP FOR GROCERIES?

 

For some people it is about price. For others it is about location. Some people even look for superior service. Each of these is a tactic that may be employed by a retail business to create customers.

Near where I live, Kroger dominates the area with four stores that are closer than any competing [food] store. CVS is a bit closer in two instances. Could one really shop for most groceries at a CVS? If one had very limited needs it is possible. For the 99.999% rest of us, we will probably have a supermarket or supercenter that serves our grocery shopping needs.

Location [access] is the biggest reason I shop Kroger for groceries. Each of the four stores is on a major road all within 1.5 miles of home. No matter which way I am coming from, there is almost always a Kroger to be found on the way home.

Where do you shop for groceries, why?

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